Giving Tuesday is a day devoted to philanthropy and giving back, fueled by social media and collaboration among organizations. The day, set aside on the Tuesday after Thanksgiving (Nov. 27 this year), is becoming a global movement and also a useful tool for Community Health Centers. #GivingTuesday, an organization devoted to helping groups and individuals all over access resources and tools to increase their fundraising and philanthropic potential, has released a toolkit that details the different ways nonprofits or organizations can be involved to raise awareness about their causes.
The Belfer Center for Innovation & Social Impact developed #GivingTuesday in an effort to bring communities together around celebrating and encouraging service and giving. Through cross-sectional collaboration and dedication, the movement has grown to what it is now: a worldwide event focused on helping others and raising money for good causes. By using social media as a platform to bring people together and encourage them to donate time, resources, talents, and the generosity of people around the world, real change is possible in communities all over. It allows unique entities, including nonprofits like health centers, corporations and individuals, to work together to encourage and amplify the small acts of kindness, service, and giving that may happen every day. Below are two ways health centers have used Twitter to spread awareness of their Giving Tuesday campaigns:
Anyone can access the toolkit, ideas, and other resources available on #GivingTuesday’s website. There are case studies, timelines, press releases and a host of information resources aimed at making it easier for nonprofits, for-profits, and individuals to get involved. There is no one-size-fits all approach. For instance, Community Campaigns—coalitions of nonprofits working together, or one nonprofit rallying to a cause in their community—are a large part of #GivingTuesday. Participating can also be as simple as taking part in Random Acts of Kindness featured in the calendar #GivingTuesday publishes. Resources and ideas for how to get involved can be found online.
“In the same spirit of collaboration and generosity that fuels those of us in the health center world to serve others in need, #GivingTuesday is fueled by the power of collaboration and a sense of community,” says Jessica Wilson, Development Director at CCI Health & Wellness Services in Montgomery County, MD. “CCI Health & Wellness Services participates in #GivingTuesday to bring awareness to the services we provide and the patients we care for, and encourage others to support us in that mission. We have been able to successfully highlight the work we are doing locally by leveraging the power of a global platform.”
We want to hear about your health center’s experience to inform future resources. Let us know how you plan to participate in #GivingTuesday at firstname.lastname@example.org.